Blog

  • How Real Items Phygitals Address United Nations Sustainable Development Goals

    Phygitals do more than add a layer of trust to physical products. They can be leveraged to address the United Nations Sustainable Development Goals (UN SDG) and achieve a more sustainable future for all.
  • Building the Phygital Future: NFTs for Real-World Assets

    Physical assets, as they are today, are largely untrustworthy. We often do not know whether the product we own is genuine or counterfeit. Phygitals are here to change that.
  • Allauras creates carbon-neutral, easy-to-buy NFTs using Real Items technology

    NFTs are all the rage now, but will these digital products still be worth a lot in the future? Allauras has found a way to add more value to their NFTs by pairing them with physical products that people can proudly display in their homes.

  • How Real Items NFTs Contribute Towards a Circular Economy

    Here's how Real Items turned NFTs from ecologically destructive assets to ones that contribute towards a circular economy.
  • Blkburd Genes Uses Real Items' Phygital NFT Technology in Limited Edition Apparel

    Blkburd Genes is a company of profound creatives who make informative lifestyle products using the world’s history and technology. To convey their products’ story, Blkburd Genes paired their physical products with NFTs and turned them into Phygitals using Real Items technology.
  • 5 Ways NFTs Can Improve Your Marketing Strategy

    NFTs are suddenly everywhere and prove to have more applications beyond the intensifying hype and investment frenzy. They bring new possibilities for businesses selling digital goods and physical products. Brand marketers and Shopify store owners can especially benefit from the traceability that NFTs bring.
  • Serialized QR Codes Improved Supply Chain Resilience During COVID-19

    While there are different ways to digitize your supply chain, businesses have a straightforward solution that allows them to keep up with logistics and maintain transparency throughout their supply chain: Serialized QR Codes.
  • Are NFTs Creating the Next Great Pacific Garbage Patch?

    NFT marketplaces running on PoW blockchains are directly contributing to climate change. If left unchecked, this could create an environmental problem much like the Great Pacific Garbage Patch. 

    Because Great Pacific Garbage Patch is so far from any country’s coastline, no nation will take responsibility or provide the funding to clean it up. In the same way, since the blockchain is decentralized, no one will take full accountability for the ecological destruction that NFTs could leave behind.

  • Everything You Need To Know About Real Items

    Real Items aims to be the leading anti-counterfeit solution for all consumers globally. We believe that no matter their race, gender, or social status, everyone deserves security and peace of mind.
  • SKUs, UPCs, & Serialized QR Codes are dead. Smart Labels are the new normal

    Have you ever noticed the barcodes on your cereal boxes?

    These tags, called SKUs and UPCs, were made to ease the inventory nightmare in warehouses. However, they are relatively easy to tamper with.
  • How NFTs Protect Luxury Brands

    Eternal vigilance is the price of freedom. People have to go the extra mile to research and ensure that their online purchases are authentic. Imagine if you don’t have to go through all that. What if every product is tagged with a label that allows you to verify a product’s authenticity personally? This is all made possible by Real Items technology.
  • Turn Your Shopify Products Into NFTs

    NFTs can be anything digital, but what if you have a Shopify store with physical products? Can you still turn these into NFTs?