Allauras creates carbon-neutral, easy-to-buy NFTs using Real Items technology
NFTs are all the rage now. Artists are taking full ownership of their craft, and they’re raking in profits that, had it been in the real world, would be taken by middlemen and other players in the industry. NFTs are everywhere, and people are taking advantage of digital goods. But will these digital products still be worth a lot in the future? And the award-winning question of all: Are they going to replace physical goods?
Well, why not have both the advantages of physical AND digital goods?
Allauras, a company that empowers a new generation of artists who have a passion for creating impact through audio/visual experiences, has found a way to make the best of the physical and digital space and merged it into their products. Allauras has successfully paired their physical art with NFTs, also commonly known as Phygitals.
And the best part? They made the process so simple and easy that even the least tech-savvy person in the room (don’t wanna say your grandma) can own one.
The best of physical and digital worlds
Even before the pandemic, going digital has already been the norm. Brick and mortar businesses have been promoting themselves online in hopes of reaching more people. However, due to COVID-19, more people are choosing to purchase things online in the safety of their homes. Now, consumers can have their items instantly delivered to their doors with a click of a button.
This is not to say that digital goods are not as important as physical products, but psychology, as humans, we yearn for things that we can see, hear, smell, and touch. According to research by Questrom School of Business, the absence of the ability to touch and control a digital object lessens the value of a product and makes people feel like the item is not really “theirs.” We want things that we can experience using our different senses, which is one reason why Allauras uses Phygitals—smart products integrated with NFTs.
One of Allauras’ recent Phygital drops includes a music video (digital art) called “All For One” by Ely Eira ft. That Kid CG and a custom printer poster (physical art) of the “All For One” single art illustrated by Chris Christodoulou. On top of the poster and music video, this specific NFT drop includes a virtual portal housed on Allauras where people can anonymously share their mental health journeys, setbacks, and triumphs. Artists Ely Eira and That Kid CG hope that this portal will help create a supportive online community that gives importance to mental health.
Aside from giving people the complete experience of both physical and digital worlds, Allauras now gives artists the opportunity to support the causes they deeply care about. 30% of the “All For One” NFT proceeds will be donated to the Tim Bergling Foundation, founded after Tim “Avicii” Bergling died by suicide in 2018 after battling depression, anxiety, and addiction.
According to Fred Eriksson, Allauras Co-Founder and CEO, the artists who work with Allauras align to their mission of environmental/ecological protection, indigenous humanitarianism, and values of mindfulness.
“We know when we meet an artist that this is an Allauras artist because we see that this person is dialed in with all the missions that we care about,” Eriksson shared with Real Items.
Aside from the Tim Bergling Foundation, Allauras has also sold artworks that directly contribute to the World Wildlife Fund (WWF), Ocean Rescue Alliance, and the Pancreatic Cancer Action Network.
“Everything we’re doing on Allauras is connected to charity or NGOs or foundations, so we always want to donate a portion to something that the artist believes in,” Eriksson added.
Although they are a company that sells artworks using NFT technology, what sets Allauras apart is their passion for giving back. Aside from their drive to use art to donate to causes they care about, Allauras is also conscious of their art’s environmental impact. This is another reason why they partnered with Real Items. Allauras aligned with the Real Items mission to only mint carbon-neutral NFTs and ensure that the path to innovation does not harm the environment.
Carbon-neutral, 2-Step NFTs
One of Allauras’ missions as a company is to create eco-friendly NFT solutions that contribute towards a circular economy. To do this, they support organizations and marketplaces that practice Carbon Offsetting and Proof of Stake (PoS) to reduce NFTs’ environmental footprint.
“The reason why we started our own marketplace was because we wanted to work with a proof-of-stake blockchain. We wanted to be carbon neutral. When the whole NFT bubble happened, I thought right away, ‘Why is this all on Ethereum? Why are we paying fees?’ It doesn’t make any sense. I don’t want to be part of this ecosystem. I want to work with a blockchain that’s carbon neutral,” Eriksson shared.
Having been surrounded by nature for most of his life, Eriksson is passionate about projects that heavily affect the environment.
“I grew up in Sweden, in the forest. I was very connected to nature and art in general,” he said.
One of Eriksson’s most significant advocacies in life as an environmental activist is to protect the Amazon Rainforest and to let the voices of indigenous tribes be heard. “My girlfriend is from Brazil, so we’re focused on saving the Amazon jungle in a couple of different ways because it plays such a big role in the world. We try to get on the ground to help connect and let the voices of indigenous tribes in Brazil and Kenya be heard. We want to share their stories and art with the world.”
Aside from using NFTs to protect the environment and share the stories of indigenous tribes, Eriksson also wants to create NFTs that are simple and easy to purchase. He aims to create a frictionless marketplace integrated with Shopify that puts customers in mind, like Amazon’s one-click ordering system.
“What I’m trying to do with Real Items is to create that awareness. It’s not that complicated to sell an NFT. They created this narrative of, ‘You have to be a nerd. You have to have a Metamask. You have to do all of this.’ It’s not supposed to be that hard,” he said.
By partnering with Real Items, Eriksson has found a way to make the Allauras NFT buying process so easy that you don’t have to own a crypto wallet. He calls it the 2-Step NFT (2SNFT).
2-Step NFT process by Allauras. Simply purchase the NFT on Opensea and then scan the QR code to claim ownership of the product.
Allauras NFTs use two blockchains: Polygon and Vechain. The NFTs are first minted on Polygon on Opensea—the first part of the 2SNFT. The second part of the process (scanning QR codes), which utilizes the Real Items technology, mints the NFTs on the Vechain blockchain. Although the NFTs are minted twice, they use considerably less energy compared to NFTs on Ethereum. With this, Allauras has ingeniously found a way to sell NFTs that are carbon neutral and so easy to purchase—even your grandma can buy one!
Future of Art and Technology
Allauras is one of Real Items’ first partners that sells art on the blockchain. While Allauras is doing well, Eriksson plans to explore more use cases and see how this technology can be applied throughout the industry.
“It’s like every day I wake up and have new ideas to be creative,” he shared.
One such project that Eriksson plans to work on is bringing musical instruments, specifically guitars, to the metaverse. By turning guitars into Phygitals, artists and customers will be able to print “memories” such as photos, videos, or stories into the guitar. Guitar fanatics will be able to see the journey that their guitar has gone through, which will up the resale value of the instrument. This capability will help new buyers feel confident that the guitar they purchased is authentic. They can also experience the joy of learning about the guitar’s past memories. This is all possible with Real Items Phygital technology.
Example of a Phygital guitar with the QR code engraved on the instrument. The QR code gives owners access to the NFT or digital version of the guitar along with its unique content.
Eriksson still has many projects in store for Allauras and Real Items. Physical products can be enhanced by NFTs, and NFTs can be augmented in the physical world. This technology capitalizes on the revolutionary opportunities created by physical and digital convergence.
With so many possible use cases ahead, the opportunities are endless. Real Items is proud to partner with another company that values mindfulness, sustainability, innovation and is willing to grow in this space.
We support Allauras in their pursuit of using art to give voice to indigenous groups and raise funds for those that need it most. There has never been a perfect time to build a technology that increases trust through verification.
In this journey of building and polishing the Real Items technology, we hope to contribute to a secure world—where parents don’t have to worry about the chemicals that go into their children’s food, where businesses big or small don’t have to worry about the quality of their sourced products, and everyone can have peace of mind knowing that their products are authentic and will last a long time.
We hope to turn this into a reality one Phygital at a time.
Do you know an artist who values innovation and would greatly benefit from Real Items technology? Share this article and help us get in touch with them HERE. We also invite you to join the conversation with other amazing artists in our Discord.