How to Protect Your Brand With Industry 4.0 Smart Labels

Building your own brand takes time, effort, and money. Your brand is not just the name and logo that distinguishes you from the competition. It also includes how people perceive your brand whenever someone interacts with your business. Building a brand requires consistency, which is no easy feat. Some entrepreneurs take years to establish their brand.

Now, imagine you have created a successful brand. Imagine building it from scratch and dedicating years of your life to make it stand out and earn you a living.

And then, a counterfeit store knocks off your design, slaps on a poorly made replica of your logo, and sells it at a discounted price. Suddenly trust in your brand is compromised, and revenues fall.

That is precisely what’s happening, according to Fakespot, a Chrome extension that protects consumers from fraudulent practices. Fakespot reported that about a fifth of Shopify stores sells counterfeit clothing, electronics, and home goods. 

These scammers were said to knock off popular products from Amazon, Shopify, and Kickstarter. Not only do scammers steal sales by undercutting prices, but they also harm the long-term trust built with business partners.

While not the original seller’s fault, these kinds of fraudulent practices will stain their brand’s image. Countless entrepreneurs have looked for and come up with ways to prevent their brands from being counterfeited. But let’s face it. They have all been reactive strategies.

So do you constantly have to be on guard every time you purchase things online?

Well, you don’t have to with industry 4.0 smart labels.

Smart labels are tags that use a decentralized ledger to extend the functionality and contents of labels or packaging, harvesting, storing, and customs clearance securely. They often come in the form of RFID tags, QR codes, or NFC tags. These labels can be linked to online content or prompt an application download once scanned using a smartphone.

Aside from providing information, smart labels are also used in anti-counterfeit packaging. Intertronix, a tamper-evident and label solutions company, offers excellent anti-counterfeit tags. Intertronix labels range from destructible security labels, custom embossed holograms, jewelry tags, and nonresidue security stickers.

 


QR code type Intertronix smart labels. Tags are customizable to suit the customer’s brand.

Real Items takes Intertronix’s technology a notch higher by adding another security level using blockchain. To be more specific, blockchain is a digital ledger of duplicated transactions distributed across an entire network of computer systems. Due to its decentralized nature,  smart labels using blockchain technology are tamper-proof.

Real Items smart labels also come with a one-time pin. This secures customer purchases with two-factor authentication. When you scan the label and input the code, you take ownership of its “digital twin.”

Real Items smart labels are secure and easy to set up. They can also be used by most industries that sell physical products. Check out the Real Items store to see how industry 4.0 smart labels protect original designs and branded clothing.

 

Original Vechain shirt protected with Real Items blockchain smart label. Shirt was designed to celebrate the first anniversary of Vechain101.com.

 

With Real Items smart labels, genuine owners no longer have to bear the responsibility of protecting their brand alone. Brand owners can now give customers the power to be confident in their purchases. Real Items smart labels allow consumers to personally verify that the brand they’re holding is authentic, ethically sourced, and responsible.

Let’s make that your brand.

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